I started as a content creator at CNN, learning how to make people stop scrolling and actually feel something. Left to run video for Upworthy, which was a masterclass in social, measurement, and real‑time creative before it was “real‑time creative.”

I launched Brut Media in the U.S. in 2017 and scaled it from zero to a top‑three global social news publisher in 18 months across every major platform.

In 2019, I joined Mike Bloomberg’s presidential campaign the week he announced and built a 100‑person creative and social team in three weeks. We made high‑velocity work that drove massive attention, then pivoted overnight to persuasion and voter registration.

I later led global content at Edelman, scaling real‑time social, TikTok, and a team of creators while shaping work for 35+ clients a year.

Today, I’m the GM of Creative, Creators, Social, and Brand for Microsoft Commercial, working at the intersection of AI, tech, and culture, and building integrated creative systems for one of the most complex portfolios in the industry.