I started as a digital content creator and strategist at CNN Brand Studio, learning how to make people stop scrolling and actually feel something. I left to run video for Upworthy, which was a masterclass in social, measurement, and real‑time creative before it was “real‑time creative.”

I launched Brut Media in the U.S. in 2017 and scaled it from zero to a top‑three global social news publisher in 18 months across every major platform.

In 2019, I joined Mike Bloomberg’s presidential campaign the week he announced and helped build a 100‑person creative and social team in three weeks. We made high‑velocity work that drove massive attention, then pivoted overnight to persuasion and voter registration.

I later led global content at Edelman, scaling real‑time social, TikTok, and a team of creators while shaping work for 35+ clients a year.

Today, I’m the GM of Creative, Creators & Social for Microsoft Commercial, working at the intersection of AI, tech, and culture, and building integrated creative systems for one of the most complex portfolios in the industry.